Aug 21 2008Jessica Simpson's beer ad assaults both the mind and liver
Jesus, that was fast. Here's the first of presumably many ads featuring Jessica Simpson as the new face of Stampede Light Plus beer. I gotta be honest, this campaign is already headed towards epic FAIL. Everyone knows you can't sell beer without bikinis. Did the Ten Commandments teach us nothing? Here's the text for anyone that's interested and has a high tolerance for dumb:
I work out and take care of myself. But I also like a cold beer once in a while. That's why I made a smart choice with a smart beer. Stampede Light, it's beer plus.
Beer plus what? Kittens? A Wii? Hot sauce? Wait, look who I'm asking. Anyway, I highly doubt these are Jessica Simpson's true feelings on Stampede Light. In fact, here's her initial reaction:
"If Tony Romo leaves me, I'll kill myself! GLUG GLUG GLUG! This tastes like Flintstone vitamins and piss - Hit me again. I don't care how many I drank! I'm the spokesperson I threw up in my cowboy hat and now I wanna drive the truck. Beep! Beep!"
NOTE: Pic links to larger version in case you like hay and/or the faint allusion of cleavage.

Reader Comments
1. syn - August 21, 2008 12:50 PM
Hahahaha...."Be Smart"....hahahaha!
2. YIPEE - August 21, 2008 12:51 PM
First. I hate jessica simpson
3. YIPEE - August 21, 2008 12:52 PM
Damn it; i'm second. Sooo close yet sooo far.
4. syn - August 21, 2008 12:53 PM
....**gasp**....hahahaha....
5. Dave - August 21, 2008 12:53 PM
Is it just me or does she look like Fergie in that picture?
6. FRIST!!! - August 21, 2008 12:53 PM
Light beer. What a joke. Just means I have to drink twice as much, so that's the point??
7. Jrzmommy - August 21, 2008 12:54 PM
Can she ever shut her mouth? Jesus. Slack-jawed yokel lookin'........
8. gobats - August 21, 2008 12:55 PM
She looks like a fucking retarded redneck. When is she going to drop off the radar im so sick of her face
9. Perfectgrrl - August 21, 2008 12:55 PM
She looks like a cold dead fish.
10. sixpack - August 21, 2008 12:57 PM
Isn't her 15 minutes up? Either release a sex tape already or just go away.
11. tight lipped smiler - August 21, 2008 1:02 PM
She looks like she drank the last sip of backwash with the phlegm and ciggie ashes in it.
12. sb - August 21, 2008 1:04 PM
Gotta hand it to her, just when I didn't think she could look any dumber or more vapid, there you go. Way to keep changing on us, Jess!
13. Beckinsale's Saggy Diaper - August 21, 2008 1:06 PM
Her only asset is not on display. So why would a company pay money to use her in ad if the best set of knockers are hardly visible?
It's like buying the Mona Lisa and hiding it in a closet.
14. Empire in Decline - August 21, 2008 1:06 PM
Smart and Jessica Simpson have never met.
15. Hanafer - August 21, 2008 1:07 PM
Her feet are HUGE!
16. A reader - August 21, 2008 1:08 PM
#11 que asqueroso!
Parece que ha sido una semana lenta, no hay fotos de celebridades, todos se escodieron.
17. gotmilk? - August 21, 2008 1:09 PM
while other beers say to "drink smart" by having a designated driver, jessica simpson says to "drink smart" by drinking beer with vitamins. fucking retard.
oh, and that picture is horrrrrible.
18. rough daddy - August 21, 2008 1:11 PM
what is she too good to be in a bikini? speaking huge! damn she shouldve open that top a little!!!
19. YouRang - August 21, 2008 1:14 PM
Is she going for that Slash, back of Appetite For Destruction, I'm so fucked up I could vomit at any moment look?
20. bb - August 21, 2008 1:27 PM
bikinis aside, how the fuck does this picture reflect thinking and/or drinking smart? her eyes clearly say "no one's home!" and her outfit sucks. how will this ever sell beer? how can the giant lettering mentioning the word 'smart' ever be assositated with jessica simpson? why would ppl drink the beer recommended by here when she didn't even know the difference between chicken and tuna? this company is stupid. maybe stupid bitches will buy it, i might try it to see what it is like but i am actually a little hesistant now that jessica endorses it. so there.
21. Deacon Jones - August 21, 2008 1:30 PM
C'mon people, Reverse Psychology!
Be Dumb, Drink like a maniac = we sell more beers
22. Matthew - August 21, 2008 1:35 PM
wait be smart??? HAHAHAHAHAHAHAHAHAHHA this idiot thinks chicken of the sea made from chickens! god is she that stupid and an idiot to boot? Oh wait she is....no beer drinker whould be beer endorsed by the morons of all of morons! plus her dad is a sicko in a creepy way
23. This Ad will cause Amy to drink more - August 21, 2008 1:35 PM
I guess my girl is never gonna get better.
24. Sunflower - August 21, 2008 1:36 PM
Wow, she has man-hands! Must not have had time for at least a manicure or some acrylics........
25. Jimmy Flaine - August 21, 2008 1:36 PM
Is it me or does she still look pretty fucking fuckable?
26. sla - August 21, 2008 1:37 PM
I had a few comments but #20 pretty much covered them, except for one:
They could not have made her look more like a complete and total bitch if they had all the money, stylists and makeup in the world.
27. sla - August 21, 2008 1:39 PM
Now I know what it is... she looks like Heather, that bitch on wheels from Rock of Love 1 and 2 who walked in with her cowboy hat, peace sign fingers and spinning cuff fringe.
Well done, Stampede beer people.
28. E - August 21, 2008 1:45 PM
I am SO SICK of these droopy-lipped, pouty, fake expressions. . .enough! Why can't people just smile? It makes you look so much more like-able, even if you're not, like poor Jessica here. Didn't she used to sing or something?
29. Ted Mosby - August 21, 2008 1:49 PM
I would so want her to take a swig from my beer bottle.
30. Hanafer - August 21, 2008 2:06 PM
Stampede beer?
Fat, dumb hillbilly chick in a cowboy hat?
Selling the false idea of one day actually being smart?
Bubba Marketing, 101.
31. ME - August 21, 2008 2:08 PM
WHO GIVES A FUCK WHO POSTS FIRST! GROW UP!
32. FACE - August 21, 2008 2:08 PM
She looks great - I dont drink but is hse was selling that beer somewhere, I would buy a bottle...with my pants down around my ankles and the biggest, fattest, hardest, throbbing, vein-ridden, greasy black hard-on that she ever saw.
33. LL - August 21, 2008 2:10 PM
Couldn't they get a picture that makes her look less retarded? Seriously, she looks likes she's about to lose consciousness or already has, not sure.
And the eye makeup makes her look a little like a tranny. A rootin' tootin' tranny. They should have just gotten one of those.
34. joho777 - August 21, 2008 2:11 PM
The ad says, "Be Smart!"
Of course the mind naturally jumps to Jessica Simpson. Who else is the perfect example of being smart?
Did the customer slip a cog? How did they let this slip past them?
35. beaks r us - August 21, 2008 2:11 PM
Like thats her nose... lol
36. Sloane - August 21, 2008 2:13 PM
This is hilarious, although I am not sure that was the intention. For some reason having Jessica Simpson as your spokesperson undermines the message. And her mouth is open...drrr. LMAO!
37. joho777 - August 21, 2008 2:22 PM
So, like, that's where I got my empty expression and slack mouth from, from drinking "Tree Frog Beer."
Oh, no, it's really "Stampede Beer Light," this time.
Sorry, my mistake. But all this shit tastes the same, like deluted horse piss. Anyway, remember, you heard it here, from the one and only Jessica Simpson, in person!
Hey, mooks, hang around, I'll be selling tee-shirts and DVD's right after, OK?
38. Tig ol' bitties - August 21, 2008 2:26 PM
Marketing people are morons. She should be riding a mechanical bull, in a bikini, with a look on her face like she just got DP'd.
39. Wow! - August 21, 2008 2:30 PM
Wow! That is one of the most moronic facial expressions I have ever seen!
40. Philster - August 21, 2008 2:32 PM
Light beer is already a failure in itself... and now they add Jessica Simspon to the mix? God help us
41. ktb - August 21, 2008 2:33 PM
If a retard can be taught to keep their mouth closed, why can't Jessica Simpson?
I live in TX and wouldn't touch that "beer" with a 10 foot pole.
By the way Jessica, no one believes that your a cowgirl, leave our Quarterback alone, and drop dead.
42. you pizza-faced losers - August 21, 2008 2:49 PM
She owns you pizza-faced homos and fat ugly ghetto sows
43. Sam - August 21, 2008 2:49 PM
Is it just me or does she looks like she is ready to do some porn?
44. monty - August 21, 2008 3:09 PM
Is it just me, or are they trying to associate the word "smart" with Jessica Simpson?
Tell me I'm imagining things.
45. Chelle - August 21, 2008 3:16 PM
hahahahahaha...gotta love the irony of an ad urging us to "Be Smart" with Jessica Simpson, mouth hanging open like the village idiot, showin' us all how it's done.
If that's what Stampede Light does to you, I think I'll pass.
46. Barbie - August 21, 2008 3:36 PM
Now I am depressed.
This is wrong on so many levels it makes me wish I were not a woman, not from Texas, not in advertising, and never drank a beer before.
47. Sarahlicious - August 21, 2008 3:37 PM
I think I've seen a blow up doll that looks like that....
48. kevTHA - August 21, 2008 3:39 PM
i thought everyone knew light beer was shitty.
its fucking close to water, like sex in a canoe.
if jessica simpson was serious, she'd def be all up in a bikini etc. what IS this travesty?
49. crabby old guy - August 21, 2008 4:32 PM
"Light Beer" + "Light Talent" = Tap Water
She's trying oh so very very hard to appear "sexy". Might as well try just as hard to fly (or do some simple math for that matter).
Aren't there some Dallas Cowboys Cheerleaders that ol' Fumble-the-snap Tony can date instead?
50. Alex Cutter - August 21, 2008 5:22 PM
First of all, that's not a real ad. A real ad will have legal disclaimers in small print at the bottom (i.e., Drink Responsibly).
Second, how many print ads for beer do you see nowadays?
Third, that's not a new photo.
This is a "mock-up", that probably has nothing to do with the company's ad agency.
51. Adru - August 21, 2008 6:44 PM
The open mouthed look isn't sexy, she looks like the retarded kid that breathes really loud.
52. MK - August 21, 2008 6:50 PM
This is obviously not targeted toward men, but women. That's why she's not wearing a bikini. Note the high fashion look on her face. It looks like a Ralph Lauren ad.
53. vicky - August 21, 2008 7:33 PM
anyone else think that doesn´t look at all like jessica simpson????? this is so lame..
54. LaraCroftsmole - August 21, 2008 9:20 PM
She is so nasty and she has no brains. Vapid, vacuous VERMIN.
55. whitebeeeeaaaaar - August 22, 2008 3:08 AM
what's wrong with her face? that's not even funny, dead behind the eyes and half opened smile like she just forgot something,
Jessica smile! let me see you sexy sexy! think of beer, beer is sexy,
aaahhh?!?
56. Ashley - August 24, 2008 12:35 PM
sorry, i like it. she looks pretty good. beer sounds kinda interesting. i wish i could get in LA
57. out - August 24, 2008 10:34 PM
Looks as bad as "BILLY" beer from former president Carters brother Billy.
58. Hd - August 27, 2008 4:56 PM
Can I just say, that I LOVE this commentary, so funny! :
"If Tony Romo leaves me, I'll kill myself! GLUG GLUG GLUG! This tastes like Flintstone vitamins and piss - Hit me again. I don't care how many I drank! I'm the spokesperson I threw up in my cowboy hat and now I wanna drive the truck. Beep! Beep!"